What could your Santa Marta property earn?

A two-bedroom rental in Santa Marta typically achieves around €75 a night at about 58% occupancy — roughly €1,325 gross per month.

By property size

SizeNightly rateNights / yearGross / monthGross / year
Studio€53212€936€11,236
1 bedroom€64212€1,131€13,568
2 bedrooms€75212€1,325€15,900
3 bedrooms€98212€1,731€20,776
4+ bedrooms€120212€2,120€25,440

These are indicative market estimates for a well-presented property, not a guarantee. Actual earnings depend on your location, presentation, availability, local regulation and season. Figures are gross revenue before cleaning (around €25 per stay here), taxes, utilities and local levies.

Letting in Santa Marta

Rules and licensing

Registration in the national tourism register (RNT) is mandatory for short-term lets and the number must appear on the listing; operating without it is fined and platforms are being pushed to check. Buildings increasingly restrict short lets in their own rules.

Tourist tax

No separate visitor tax; VAT treatment depends on registration, and Tayrona charges its own park entrance fee.

How the year is shaped

December to January and Holy Week are the peaks, with a second one in July and August. October is the wettest month and the quietest.

Who books here

Colombian families in the peak weeks, and a long backpacker and digital-nomad tail the rest of the year heading for Tayrona, Minca and the Ciudad Perdida trek. Air conditioning is not optional at this latitude.

Short-term rental rules change often and can differ by district, and building or condominium rules may restrict letting regardless of what the city permits. Treat this as orientation, not legal advice, and confirm the current position with the local authority before letting.

What drives the number in Santa Marta

Peak season

Demand follows the tourist season. The best months to visit are December to April, July to August, and rates run highest then.

Typical occupancy

58% across the year for an actively managed listing — around 212 booked nights.

Cleaning

About €25 per stay, and roughly 53 stays a year at a four-night average.

Currency

Colombian Peso (COP). 1 EUR = 3,550 COP / 1 USD = 3,040 COP

List it on Holistay

Publishing is free. Add a video walkthrough, set your nightly rate, and decide whether to accept offers on quiet dates. You can read the full Santa Marta travel guide to see what guests coming here are planning around.